![]() But some of these updates may not be relevant to the user’s interests or business, so there is an option to filter these quickly and reliably. Similar to the normal LinkedIn news feed, the Navigator product has a home page that presents updates from contacts and accounts in the user’s network. LinkedIn Sales Navigator Allows Users To Filter Updates This helps users ensure that they are connected with the right people. The Navigator recommends lead contacts based on past history and then sends updates on decision-makers that work with those contacts. Lead recommendations are among the new features made available. LinkedIn Sales Navigator Provides RecommendationsĪs a new standalone product, LinkedIn Sales Navigator now has recommendations as part of its package. The new version makes it significantly more convenient. ![]() Before this standalone product, LinkedIn already offered a Sales Navigator that sales reps could access via their normal LinkedIn accounts. It also reduces the need for a lot of manual searches from the previous version. LinkedIn’s newer Navigator feature has its own separate login, which provides a more standalone social selling experience. LinkedIn Sales Navigator Is Now A Standalone Product Here are a few important things users should know about the LinkedIn Sales Navigator. “Tapping into the power of our network of 313 million members, and the data that underlies it, we make it easy for sales professionals to stay updated about key accounts, focus on the right people, and build trusted relationships along the way,” said Mike Derezin, Vice President of Sales Solutions at LinkedIn. It was made to empower sales professionals and help them establish relationships with customers and prospects. Its Sales Navigator feature is another bid to secure its spot as the top social networking platform for B2B marketing. ![]() LinkedIn recognizes this advantage and has taken many steps to maintain this reputation. While Twitter and Facebook hold a lot of value when it comes to social selling, many organizations still gravitate towards LinkedIn because it is designed for the purpose of building connections between professionals. LinkedIn is a very valuable social network for businesses, professionals, and especially B2B sales reps. With activity and usage data in hand, analysts can correlate Sales Navigator activities with sales outcomes and optimize activities within Sales Navigator to achieve desireable outcomes.LinkedIn Sales Navigator: These Are The Five Things Every Enterprise Level Customer Needs To Know: Correlate Activities with Sales OutcomesĪnalytics data enables analysts to understand usage of Sales Navigator by sales team members over time. Analytics data can be leveraged to build customized dashboards or reporting pipelines to enable better decision making. ![]() Since analytics data is now offered via API, analysts will no longer need to manually download CSVs from Usage Reporting within Sales Navigator and switch between contracts to export all data. Key Use Cases Get Comprehensive Visibility of Usage Analytics on Activity OutcomesĪnalytics Services offers analytics data capturing the results of performed activities, such as InMails accepted and rejected, and offers a daily summary of various statistics on a seat holder, including their number of connections and SSI (Social Selling Index). Data and Insights Analytics on Activity LevelsĪnalytics Services offers analytics data describing the activities performed within Sales Navigator like performing searches, viewing profiles, saving accounts and leads, and sending InMail. With the insights contained in the analytics data, sales organizations can understand usage and performance of sales teams. LinkedIn Sales Navigator Analytics Services provides a set of APIs you can use to obtain user activity data from Sales Navigator. In this article What is Analytics Services? ![]()
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